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A/B Testing in Email Marketing.
Every marketer dreams of high Open and Click through rate and does everything to achieve it. There exists many strategies to get better open and click through rates but testing your emails before starting the email campaign.
The best way to test your emails is running A/B tests. A/B testing is the best choice to test you email marketing campaign and get the best version of your email.
In this article, we will show you what A/B testing is. Its types and how to run A/ tests on your campaign to get the desired results.
What Is Email A/B Testing?
A/B Testing is a method where two different versions of a website pages are sent out to users at the same time. After some period, the number of people who click on each version of the page is counted. Based on these results, the best performing version of the page is chosen and implemented across the site.
Web designers to determine which design performs better commonly use this technique. In email marketing, A/B testing is often used to compare the effectiveness of various email campaigns.
A/B testing is a great way to test different variables at once. You can use it to compare two things at once, or you can use it to compare one thing over time.
https://www.massmailservers.net/a-b-testing-in-email-marketing
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